MICAM assists traders with Artificial Intelligence to optimize their purchases
MICAM Milano, scheduled from February 18th to 21st, 2024, at Fieramilano (Rho), is set to anticipate the new fashion trends in footwear for Fall-Winter 2024-2025, corresponding to the 2025 season in the Southern Hemisphere.
The preview, created by LIVETREND and generated by artificial intelligence, provides precise indications, especially to buyers, about the "right" products to purchase, those destined to become bestsellers. Four seasonal macro-trends are identified, offering insights into the future of fashion in footwear.
MICAM is the first international exhibition to present a TRENDS GUIDE FOR BUYERS based on real data and generated by artificial intelligence. As an exclusive service offered by MICAM, this data-based project emerged from the desire to enhance the visitor's experience by providing the most reliable insights into seasonal trends to optimize their purchases.
This TRENDS GUIDE reflects the aspiration for innovation to meet the needs of an ever-evolving industry. MICAM aims to provide the most accurate forecasts to help visitors buy the best-selling products in the future, reducing unsold items while simultaneously optimizing commercial and environmental impact.
MICAM collaborates with LIVETREND, a leading startup in the field of trend and market analysis. The innovative digital solution analyzes millions of images and information from different web sources and, as part of this collaboration, applies its technology to the footwear sector with specially developed algorithms.
The mentioned guide includes four seasonal macro-trends for Fall/Winter 2024/25, along with an overview of essential concepts, colors, and products for women, men, and children. This report highlights analyzed data from Instagram, e-commerce, fashion shows, and consumer interest, used to support trend predictions with concrete information.
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