MOMAD in Spain. Consolidation and strategic growth
The event combined a trade exhibition, runway shows and content on sustainability, digitalization and management for the sector.
From February 5 to 7, a new edition of MOMAD, the International Fashion, Footwear and Accessories Trade Show, was held in Hall 10 at IFEMA MADRID. The exhibition brought together more than 200 brands from 15 countries, presenting new collections of footwear, accessories, women’s fashion, men’s fashion, and swimwear.
IFEMA MADRID, the organizer of the event, highlighted that the first edition of the year closed with growth in visitors compared with previous editions.
Among the fair’s areas, the Boutique Consciente showcased low-impact production processes, responsible fabrics, and certified materials through collections from participating brands, while also serving as an information space on topics such as circularity, traceability, and biomaterials involved in design.
The event also included Espacio Metro, which presented the Autumn/Winter 26-27 season through 27 premium companies distributed across six showrooms.
For its part, the MOMAD Catwalk added fashion shows to the exhibition, including international designers, alongside talks of interest to the sector on topics such as the application of artificial intelligence in retail, Extended Producer Responsibility (EPR), cybersecurity, and data management.
Within this exhibition and activities structure, there was also room to promote emerging designers and brands through MOMAD Talents by ISEM.
“The dynamic we have experienced at this edition and the commitment shown by the brands have opened up an exciting path for the next event, which will be held in July, where we will present a format with its own identity and a clear ambition for growth,” said MOMAD Director -Julia González-.
The Spanish fair will therefore return to IFEMA MADRID from July 23 to 25.
RELATED ARTICLE:
- MOMAD: Spanish fashion in footwear and accessories