SHOESROOM became part of MOMAD
Textile, Footwear and Accessories
Madrid - February 6 to 8, 2020
SHOESROOM by MOMAD -shoes and accessories fair- will start the year 2020 with novelties. Thus, it will be held on Thursday 6, Friday 7 and Saturday 8 February, this time as a complement to MOMAD, the textile and accessories exhibition. The union between both events in the IFEMA fairgrounds, will allow to achieve an integral vision of the proposals for the coming season.
Given the interest of 72% of SHOESROOM by MOMAD exhibitors to be part of MOMAD, from the organization they decided to carry out this integration. This action would also be beneficial for retailers and the efficient use of their resources, as 64% of the concurrence argued in response to an IFEMA survey.
José Monzonís, executive president of the Federation of Spanish Footwear Industries (FICE), affirmed that "to generate again a cooperation between the various fashion sectors is very interesting".
In turn, Ana Larrañaga -IFEMA Fair Business Director- said that, in the face of new stores that include clothing, footwear and other complements (Boutique Channel), the organization promotes the creation of an exclusive and unique event, the result of the merger of the two exhibits, as reported from FICE.
Casi en su totalidad, el Hall 3 del recinto ferial será destinado a PREMIÈRE VISION LEATHER. El sector estará enfocado en la marroquinería, vestimenta y calzados, y contará con productos sustentables e innovadores. Los conocimientos e innovación en la industria se exponen de la mano de 300 expositores, que en cada versión de la feria, representan a 27 países.
Lo mismo sucede con el área MANUFACTURING LEATHER, que convocará a representantes de Italia, Portugal, Francia, España, Brasil y Turquía, a través de aproximadamente 40 ateliers. El espacio reúne a productores de componentes técnicos y productos especializados en calzado, artículos y vestimenta en cueros. El objetivo es contactarlos con empresas interesadas en tercerizar su producción.