The supplier fair in Paris showed the evolution of the aesthetic contents of fashion.
PREMIÈRE VISION PARÍS -the French supply fair- celebrated the second edition of the year in keeping with the new trends in the fashion sector. In this sense, the proposals focused on digitalization; eco-responsible fashion; fashion and sport, and their close relationship; support for young talents and innovation.
On this occasion, the fair was carried out in a global context of lower consumption of fashion products, economic uncertainty at the hands of Brexit and a program of events in which the exhibition was preceded by London Fashion Week and followed by Milan Fashion Week.
Even so, 2,056 exhibitors presented the trends for Fall/Winter 2020-2021, of which 230 participated for the first time in the exhibition. In addition, the influx of public reached 56,154 visitors from 136 countries, with an international profile of 74% of that total. Due to the aforementioned causes, the attendance was 1.8% lower compared to the same edition of 2018.
International visitors bet on the fair
Various countries and regions have shown an increase in participation in the event. Such is the case in North America, which now represents a volume greater than 5% of the total of the concurrence, together with the 3% that Turkey means.
On the other hand, China, Japan and South Korea remain as the Asian countries with greater concurrence, while the region grows in participation and translates into around 12% of the public.
73% of the attendance came from European markets, where France stands out with 30% representation, followed by Italy, United Kingdom, Spain, Germany and Belgium, as reported by the fair organization.