SAPICA footwear fair in Mexico, projected to the region and the world
From August 27th to 30th, 2019, another edition of SAPICA will be held at the Poliforum de León, Guanajuato. The most important event in footwear fashion with the participation of the main national brands and factories of Mexico.
In addition to sales for the local market, the Mexican footwear industry is growing steadily regarding exports. The most important destination is United States, followed by Latin American countries, such as Colombia, Guatemala, Salvador and Chile.
Within all the lines that make up the exhibited offer, besides fashion, casual, sports and dress shoes for all genres, the Mexican industry has emblematic shoes such as the cowboy boots They are specialists with very good international demand. Another strength is the children's footwear, where Mexico has important factories in the sector, which serve the local and international market.
Although the next edition of SAPICA is oriented to the Spring-Summer season, the offer also includes Fall-Winter shoes thinking of the arrival of international buyers from regions in the counter-season. Thus the fair also shows its timeless profile to serve a global market.
The fair organization works intensely through all media and communication platforms in order to make this sector more visible for the global market, in particular on footwear fashion.
Mexico has a generation of designers, consolidated with a high aesthetic content of strong identity, proud of their roots and history, some of them with international recognition #UnidosXelCalzado.
The support of this movement is an updated and efficient industry, with remarkable productive capacity #IndustriaEnMovimiento to satisfy the different searches for buyers.
In this context, SAPICA, the footwear fashion fair, is the best showcase and launching platform for Mexican products.
In addition to its specifically commercial activity, in the four days of SAPICA where footwear fashion is exhibited, there is an interesting program of simultaneous events aimed at knowledge and training, which has a massive participation of the public. Conferences and presentations by renowned professionals on various topics in force in the sector, as well as the catwalks and fashion shows.
In this case, leading brands and designers of footwear and clothing show their latest proposals in order to provide attendees an updated reference of trends, in order to schedule their purchases and access the basic concepts of footwear fashion.
As a whole and during the days of realization, SAPICA, becomes a unique and valuable shopping and knowledge experience for visitors from different backgrounds, essential to continue sharing the #UnidosXelCalzado sector.
Program:
Tuesday, August 27th
08:00 - Inauguration
13:00 - Use of technology to innovate and create unforgettable shopping experiences - Filiberto Sosa
16:00 - E-commerce in the fashion industry - Francisco Alatorre Díaz
|18:00 - WGSN, the hyperdynamic consumer - Saúl López
Wednesday, August 28th
9:30 - The new neuro-processes of retail - Erick G. Pérez Sandi
11:30 - Trends in consumption, the new challenges for Mexico in 2020 - Gustavo del Prado
13:00 - Commercial Parade
16:00 - The second corner - Jorge Cuevas
20:30 - Mexico is Fashion Show
Thursday, August 29th
9:30 - Trends in autumn-winter materials 20-21 - Héctor Jáuregui
11:30 - Conference
13:00 - Commercial Parade
16:00 - Make it happen! The global strategy that moves the world of Retail, increases sales and improves business - Miguel Uribe
18:00 - Fortune teller, strategist, disruptive: The secret to connect with the new market - Jesús Cochegrus
20:00 - Future Talents Parade
Friday, August 30th
9:00 - Opening of the exhibition
|17:00 - Closing of the event
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