SAPICA: The fair driving the future of footwear in Mexico
From March 4 to 6, 2025, the Poliforum León in Guanajuato, Mexico, will host the 92nd edition of SAPICA, the key event for the footwear and leather goods industry. Organized by the Chamber of the Footwear Industry of the State of Guanajuato (CICEG), this edition is presented under the motto RENEW, detailing that “SAPICA redesigns, reinvents, regenerates, is reborn and RENEWS”.
The communication campaign highlights the use of real models in AI-generated settings. Looking ahead, this tool will play a crucial role in transforming and revolutionizing the industry, redefining the way footwear is designed and created. "Artificial Intelligence does not replace, it enhances and transforms," explains the event organizers.
Historically, the Leather and Footwear Fair gathers around 500 exhibitors, primarily from Guanajuato, showcasing over 2,000 brands. Additionally, it attracts 10,000 national and international visitors, with a strong presence of buyers from the United States and other regional markets.
SAPICA’s parallel programming includes talks, panels, conferences, and fashion runways that explore trends, as well as social activities like the cocktail night, making the fair an integrated space for idea exchange and business development in the industry.