A good one: the DASS group stays in Argentina

After several meetings with trade unionists from UTICRA -Union of Workers of the Footwear Industry- and officials of the Ministry of Labor of Argentina, the administrative and finance director of the Brazilian group DASS, Joao Batista da Silva, confirmed the continuity of the activity in the manufacturing plant located in the province of Misiones.

Beyond the problems that the company has experienced due to the drop in consumption in recent years with the consequent reduction of its workforce, and having been in a position to announce its definitive departure, new and encouraging possibilities have supposedly been opened by virtue of government policies aimed at promoting national productivity.

The statement released by the company stated that "the reading of the country's economic signals, the indications of measures aimed at preserving local production and a bet on the growth of consumption, were the keys that drove it to assume the necessary risks to keep the plant operative".

The DASS group shoe factory began its activity in Argentina in 2008 with 70 workers, reaching a production peak in 2015 of 22 thousand pairs of sneakers per day, with 1,500 workers. Due to the economic crisis and the pandemic, it currently has only 330 employees.

In this establishment, brands such as FILA, NIKE, ADIDAS, UMBRO and CONVERSE were manufactured, in addition to the own, TRYON.

Years ago, the opening of imports affected the competitiveness of the company, which was forced to reduce personnel and activity. At present, given the possible turn that the Argentine footwear market would take with greater control of imports, the encouragement of consumption and national production, it has made it decide to stay in the country.

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