From September 15th to 18th, the largest international footwear fair was held in Milan, with the presence of 1,300 exhibitors and 44,000 visitors, of which 60% went abroad.
MICAM brought together manufacturers and brands from different countries and regions, among which, in Hall 4, the collective stand of the Argentine delegation composed of 10 companies was located: ARTEPINI, FERRONI, GIORGIO BENETI, GRUPO ANGRA, MANUFACTURA PATAGONA, PACO SANZ , TOSONE and TREBBIA from footwear sector, together with PETER KENT and SANTESTEBAN of leathergoods.
In the opinion of the participants, the presentation was very positive as an alternative to show high quality Argentine products to international buyers. Many contacts were made rather than sales and the proposal was very well received, predicting imminent business.
The presence in MICAM was part of the Export Promotion Plan of the footwear sector that in 2019 already included other important actions such as the participation of foreign buyers in the last edition of the EFICA fair, the Commercial Mission of Footwear to Chile and Peru, and the participation at IFLS Fair in Colombia with a stand of Argentine Footwear.
All these initiatives were coordinated with the strategic, logistical and economic support of the Argentine Agency for Investment and International Trade (AAICI, in Spanish) and the Ministry of Production and Labor of the Nation together with the sectoral Chambers.