INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
NEWS | REPORTS | Argentina
Argentina | 27/12/2022

More international brands produce in the country


BICONTINENTAR, the factory located in Chivilcoy, with the largest number of international brands in production.

Given the greater control of imports of finished products, leading brands such as ADIDAS, NIKE, NEW BALANCE, PUMA, UMBRO, CONVERSE, etc. have increased their production locally through licensees and their own establishments, so as not to lose market share. This has served to form, together with Argentine manufacturers with their own brands, an offer tending to satisfy current demand.

However, from the commercial circuit, they report that the provision of footwear is not yet fully normalized, since due to the difficulties that the industry is going through -lack of labor, obstacles to the importation of materials and components, etc.-, still it has not been possible to regularize productions.


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