INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
NEWS | REPORTS | Argentina
Argentina | 08/14/2020

On Children's Day, a shoe supplier put a smile on the quarantine

A laudable and emotional action by RUÍZ and HINCAPIÉ that aroused the joy and jubilation of the little ones.


​With toys in hand, the children drew their best smiles, this time invisible due to the use of masks.

At its industrial plant in Lomas del Mirador, in the heart of the shoemaking area of Buenos Aires, the leading supplier companies in the footwear industry -RUÍZ, factory of lasts and HINCAPIÉ, of soles- decided to celebrate CHILDREN'S DAY, which in Argentina is celebrated on Sunday August 16.

The purpose was to entertain neighboring children of the place who shared their excitement with many residents and passers-by in the area.

On the occasion, company executives delivered gifts and toys at a particular time of health crisis, where these types of decisions are often relegated to major problems and withdrawn moods.

Beyond the delivery of the gifts, the important thing was the gesture of taking them into account and being able to share moments of joy with those who deserve all the support and affection of society.

For the companies responsible for the initiative, they had the double merit of promoting this action in a special period where due to the health situation, the economy has hit the sector. Faced with this reality, they showed an overcoming and generous attitude towards worthy goals that their protagonists will surely not forget for the rest of their lives.