In 2020, PUMA reported an investment of $ 400 million, with the objective of opening two new stores in Buenos Aires and increasing the production capacity of its only manufacturing plant in Argentina, located in the province of La Rioja.
In this sense, so far this year, the German brand has already allocated $ 240 million to its factory, and has completed the opening of two points of sale in the city of Buenos Aires -Florida pedestrian street and Alto Palermo Shopping- with the incorporation of 39 employees.
The investments were made despite the restrictions imposed on shopping centers in the context of the current pandemic.
