In Brazil's footwear sector, Origem Sustentável serves as a sustainability and ESG (Environmental, Social, and Governance) certification. The initiative already has 80 certified companies, with 20 more in preparation, totaling 100 firms involved in caring for the environment, representing approximately 50% of the national footwear manufacturing.
Local and international consumers have shifted their preferences toward brands committed to social action and sustainability, driving greater adoption of ESG practices within the industry, according to Cristian Schlindwein, Marketing and Strategy Manager at ABICALÇADOS.
For Haroldo Ferreira, the organization’s Executive President, Origem Sustentável is a tool to enhance competitiveness against unfair competition, as reported by ABICALÇADOS.