Brazil defines target markets
For the period 2024/2025, the chosen target markets are Chile, Colombia, the United States, Germany, the United Arab Emirates, and Angola, while Australia and Saudi Arabia are secondary targets to be further explored during the biennium.
The program includes actions such as international fairs, virtual platforms, trade missions, promotion of Sustainable Origin, image enhancement with influencers, and export training.
The selection of the targets is made during the renewal of the agreement between Apex-Brasil and ABICALÇADOS, entities that carry out the Brazilian Footwear program, as reported by the footwear association.