Brazilian footwear at US trade shows

BRAZILIAN FOOTWEAR supported the participation of Brazilian companies in various trade shows in the United States. The program, a joint effort between ABICALÇADOS and APEX-BRAZIL, promoted 26 brands, including KLIN, BEIRA RIO, IPANEMA, VIZZANO, MOLECA, PEGADA, and USAFLEX.

With participation in Magic NY and Magic Las Vegas, it is expected to exceed US$ 2.8 million in the future, thanks to the 206 contacts made at the events, 186 of which were new.

Additionally, it is projected that the value of business will exceed US$ 1.8 million for the participating firms at the Atlanta Shoe Market. Here, 86 new contacts were recorded out of the 208 made, as reported by ABICALÇADOS.

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