Brazilian footwear was present at MICAM AMERICAS

​Entre el 19 de enero y el 16 de marzo de 2021, se llevó a cabo MICAM AMERICAS.

The virtual event organized by MICAM ITALIA and INFORMA, the American company that promotes international fairs, was attended by 22 footwear exhibitors from Brazil, including KLIN, PETITE JOLIE, BIBI, VIZZANO, CAPODARTE and BEIRA RIO CONFORTO.

A volume of more than 50 thousand pairs was traded throughout the fair and in the future, reaching a value close to US $ 1.1 million. The companies were promoted by BRAZILIAN FOOTWEAR, a joint project between APEX-BRASIL and ABICALÇADOS.

Ruisa Scheffel -analyst of Commercial Promotion of the industrial entity- said that, after the pandemic, many companies will maintain the digital option, despite the resumption of live fairs.