Positive results from MICAM MILANO
A total of 76 footwear brands from Brazil participated in the February edition of MICAM MILANO in Italy, thanks to the promotion by BRAZILIAN FOOTWEAR.
The Brazilian exhibiting companies managed to surpass a thousand contacts, and buyers from more than 90 countries were registered. In this regard, the business transactions closed during the fair and those anticipated for the future exceeded US$ 31.7 million, as reported by ABICALÇADOS.
According to Paola Pontin, the Commercial Promotion analyst at the footwear entity, "Most brands reported contact with new customers, highlighting the importance of the event not only for maintaining but also for prospecting and positioning brands in the international market."