Positive trade mission to Colombia
The trade mission to Colombia, organized by Brazilian Footwear from January 30th to February 3rd, featured the participation of 25 footwear brands from Brazil.
The 173 contacts made at the showrooms in Bogota and Cali resulted in approximately 143,000 pairs of shoes sold, with a value exceeding US$ 1.5 million, including both immediate and future business.
The Brazilian companies visited two shopping centers and carried out various initiatives to promote the sector, contacting the press and local buyers, as reported by ABICALÇADOS.
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