Presence at trade shows in the United States
The Commercial Promotion Circuit in the United States took place between February 12th and 23rd, including four industry trade shows: Playtime NY, Magic/Project Las Vegas, Atlanta Shoe Market, and Magic NY.
Through Brazilian Footwear, 29 Brazilian brands participated, generating business worth over US$ 7.6 million, both at the time of the event and in the future, representing a 26% increase compared to the same edition in 2022, as reported by ABICALÇADOS.
The organization expects the commercialization of more than 388,000 pairs of shoes, achieved through approximately one thousand contacts from North America, Europe, Latin America, and the Middle East, according to Paola Pontin, Commercial Promotion Analyst at the association.