Record number of Brazilian exhibitors at MICAM Milano
The 96th edition of MICAM Milano, scheduled from September 17th to 20th, will feature the participation of 76 Brazilian footwear brands, including BEIRA RIO, VIZZANO, DEMOCRATA, USAFLEX, JORGE BISCHOFF, PICCADILLY, MODARE ULTRACONFORTO, and PEGADA.
The number of exhibiting companies is unprecedented in the post-pandemic era, according to Paola Pontin, a Commercial Promotion Analyst at the Brazilian Footwear Industries Association (ABICALÇADOS)-. In this regard, Pontin noted that in the September 2022 edition of the exhibition, more than $32 million in sales were generated through 60 brands.
"MICAM Milano, one of the world's largest and most internationalized trade fairs in the sector, is increasingly attracting the attention of Brazilian brands", added the analyst. MICAM Milano stands out as one of the most important footwear fairs worldwide, with over 1,200 exhibitors and more than 45,000 visitors, both domestic and international.
The presence of these companies is encouraged by BRAZILIAN FOOTWEAR, a joint program between ABICALÇADOS and APEX-BRASIL.
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