Significant participation at MICAM Milano
The previous February edition of MICAM Milano had the presence of 41 companies representing 64 brands, supported by Brazilian Footwear.
Throughout the fair, Brazilian exhibitors made over a thousand contacts, with a sales volume of 356,000 pairs of shoes, amounting to US$ 9.2 million. Looking ahead, it is expected that the quantity will increase to 1.3 million pairs and the business deals to reach US$ 32.8 million.
Paola Pontin, Trade Promotion Analyst at ABICALÇADOS, reported that Brazil was the third most important international delegation at this version of the Italian fair.