The offer of Brazilian footwear grows in Colombia
The city of Bogotá will be the venue for the upcoming Colombia Mission, which will take place on Tuesday 6th, Wednesday 7th and Thursday 8th June. ABICALÇADOS has confirmed the participation of 32 footwear brands from Brazil, an unprecedented volume in this event.
Through Brazilian Footwear, the joint program between APEX-BRAZIL and the footwear entity, the mission will feature the presence of companies such as KIDY, VIZZANO, MOLECA, PÉ COM PÉ, and MODARE ULTRACONFORTO.
Carla Giordani, Commercial Promotion Analyst at ABICALÇADOS, stated, "Business meetings between footwear manufacturers and buyers will be previously scheduled (matchmaking), matching offers and needs to optimize negotiations".
Prior to the brand showroom, a preparatory seminar on the Colombian market will be held to boost the insertion and expansion of Brazilian companies in the country. The initiative will be carried out by the Embassy of Brazil in Colombia, accompanied by guests and representatives from APEX-BRAZIL.
The program will be completed with a Photocall, a photo session to showcase the products to the local press.
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