Virtuality has been one of the most used tools in the face of face-to-face and mobility restrictions.
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Brazil
To stimulate international sales
ABICALÇADOS reported that to promote Brazilian footwear, in the second half of 2021, 17 initiatives will be carried out, supported by BRAZILIAN FOOTWEAR, a joint project with APEX-BRASIL and the footwear entity.
Proposals scheduled for the sector include business rounds with traders from Latin America, the Middle East and France, in online format. In addition, participation in fairs such as MICAM MILANO, SOURCING AT MAGIC and PLAYTIME, both in person and digitally. Actions also include digital marketing initiatives in e-commerce at a global level.
