INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
NEWS | REPORTS | Chile
Chile | 23/11/2023

Online sales decline


In a recessive period, online purchases accounted for between 12% and 17% of total clothing sales.

The Online Sales Retail Report released by the National Chamber of Commerce (CNC) recorded an 8.1% contraction in the FOOTWEAR sector during the first three months of 2023 compared to the same period of the previous year.

For the second quarter, the negative variation reached 9.2% annually, according to data provided by the Department of Studies.

On the other hand, the penetration of online sales as a percentage of the total was 11.8% and 16.9% in the first and second quarters, respectively, for the CLOTHING AND FOOTWEAR sector.

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