Editorial. Evolution and forecasts in the footwear sector

Data provided by the survey conducted by World Footwear, the Portuguese entity specializing in research on the international footwear industry, regarding the first half of 2024, revealed relevant information on the sector’s evolution. The findings are based on statistics provided by a panel of renowned experts and professionals from various countries, offering a snapshot of the current and future landscape of this industry.

Key points include:

• In 2023, global footwear trade experienced a notable slowdown due to the decline in imports in major markets.
• This situation can be attributed to factors such as high inflation and the increased cost of living.
• Most respondents expect growth in footwear sales volumes, and a significant increase in prices is anticipated.
• Over the next three years, the importance of digital retail channels in footwear sales is expected to expand even further.
• The cost of merchandise and raw materials has been identified as the primary challenge the footwear industry will face in the next six months, closely followed by insufficient demand in international markets and competition in domestic markets.
• Among the technologies that will revolutionize the footwear industry, automated and flexible operations across all production lines and advanced materials with enhanced performance capabilities were mentioned, along with 3D printing for on-demand and customized footwear.
• Regarding the effectiveness of influencer marketing in the footwear sector, the majority of the panel identified it as highly effective and moderate.

The Editor

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