As the world moves towards greater control of the pandemic, which has strongly affected society and the economy, a new reality is discovered in the international market, which the footwear industry must take due note to reformulate a new period of eventual recovery.
The much-mentioned Asian production concentration has also suffered the health crisis, with collateral damage, including the distribution of products. Thus, the insufficient and expensive commercial maritime traffic is causing supply problems to important destinations.
Although it is assumed that, over time, these drawbacks will be overcome, it is still a precedent for importers from the major consumer centers –North America and Europe– to start thinking about diversifying the supply of footwear.
Such a situation opens the doors to the participation of new producers, with which, for many Latin American industries, export possibilities are beginning to be on their agendas.
While domestic markets must be organized and consolidated in the immediate future, both in terms of production and consumption, we must not lose sight of the evolution of the international market, which was constantly creating new opportunities that should not be missed.
In Latin America, this situation primarily favors countries such as Brazil and Mexico, which have export tradition and potential, however, others can also enjoy this new alternative based on their capacities, organization and resources.
The region in general has an industry with a recognized manufacturing tradition that can project it beyond its own limits.
The Editor
