PUMA meets sustainability goal ahead of schedule
The German sports brand announced that nine out of ten products now incorporate certified or recycled materials, meeting a 2025 goal one year in advance. In 2024, around 75% of polyester and 13% of cotton used were recycled.
The company highlighted progress with its RE:FIBRE program, which transforms post-consumer and industrial textile waste into new fibers; this process represented 13.9% of polyester used in apparel production.
Regarding climate impact, the company reduced its greenhouse gas emissions by 86% compared to 2017, thanks to the use of renewable electricity, electric vehicle fleets, and solar panels. In its supply chain, emissions dropped by 17%.
By 2030, PUMA aims to reduce emissions by 90% in its operations and by 33% in its supply chain.