HUNTER, the iconic boot brand, files for bankruptcy

The company that owns the popular British boot brand, HUNTER, has been forced to file for bankruptcy due to its substantial debt of around US$ 146 million owed to its creditors.

Supply chain problems related to the pandemic, Brexit, and inflation have significantly influenced the situation. However, the company largely attributed the decline in demand to unusually warm weather in its largest market: the United States.

Another reason, according to many of its customers, was the outsourcing of production to China, where quality controls were insufficient, allowing the arrival of many irregular and faulty products.

However, prior to the bankruptcy filing, it was reported by the media that HUNTER had been sold to the the American company Authentic Brands Group (ABG) to continue its development, production, and marketing. ABG manages a portfolio of brands including REEBOK, TED BAKER, PRINCE, NINE WEST, NAUTICA, and AIRWALK.

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