ASSOCALZATURIFICI: alternatives to overcome the crisis
Giovanna Ceolini, the head of ASSOCALZATURIFICI until 2027, stated that the macroeconomic landscape is marked by financial limitations and geopolitical scenarios, and within this context, the Italian footwear industry must navigate, having experienced a declining performance in 2023 and early this year.
In this regard, Ceolini emphasizes focusing on high-end manufacturing and craftsmanship. The association is also concentrating on sustainability through the Verified and Certified Steps (VCS) program, as well as innovation and digitalization.
Additionally, the association is working on attracting young labor and enhancing contract manufacturing, which is currently a popular trend, as the leader mentioned in an interview with World Footwear.