COFOCE promotes greater internationalization
The Coordinadora de Fomento al Comercio Exterior (COFOCE) is working to expand the reach of Guanajuato's footwear into new markets, such as the United Arab Emirates, Spain, Israel, and Australia, while also increasing visibility for companies at trade fairs in El Salvador, Guatemala, Italy, and the United States, according to the organization's director, Luis Ernesto Rojas Ávila.
Similarly, the goal is to find new markets for footwear types, such as wrestling shoes, golf shoes, and barefoot footwear.
In addition, through the SHOES FROM MEXICO initiative and during the latest edition of SAPICA, an estimated US$ 6 million in export sales were generated from connections with 86 international companies.