Digital platform "OFERTA GUANAJUATO" was created

In order to promote the sale of footwear inventories from factories in the state of Guanajuato to other states, CICEG announced the creation of "OFERTA GUANAJUATO", a virtual space where manufacturers and brands can display their products easily and simply, with photographs, sizes, characteristics and prices, in order to increase contacts and sales in the national market.

As explained by the president of CICEG, Alfredo Padilla Villalpando, “we know that many factories, derived from Covid-19, the cancellation of orders or not returning to classes, have had an impact on their cash flow with the inventories of finished products that are stored in the warehouses. These stocks, in traditional channels such as department stores, shoe stores or catalogs, have not been able to be placed, since the speed of consumption in the domestic market is relatively low, and this is a very good sales opportunity".