Shoemakers bet on new markets and products
The Portuguese footwear industry is undergoing a transformation, diversifying its product range and entering new markets.
Between January and July 2024, exports showed negative variations in volume (-1.6%) and value (-13.8%) compared to the same period in 2023.
Although Portugal is renowned for its leather footwear production, this segment experienced declines of 14.2% in volume and 16.7% in value. Meanwhile, injected and waterproof footwear saw increases of 30.4% and 17%, respectively.
In this context, and for some time now, brands like LEMON JELLY and AS PORTUGUESAS have focused on producing injected footwear to establish a foothold in Asian markets such as Hong Kong, Japan, Thailand, and the Philippines, according to local reports.