Menorca launches quality seal
The Menorca Footwear Manufacturers Association (AFCM) has introduced a quality seal for the industry, named MENORCA SHOES. The goal is to position the island’s footwear on the international stage while serving as a guarantee of excellence.
To consolidate this initiative, the AFCM has planned complementary promotional actions, such as the renovation of their website, which includes an interactive map to locate stores featuring the seal. Additionally, they are developing a mobile app and creating a digital public relations and marketing campaign, as reported by the AFCM.