TONI PONS expands in the global market
The Catalan firm has planned to strengthen its presence and open new markets outside of Spain. Currently, it owns 44 stores and expects to reach 50 by the end of 2024.
More than 50% of the stores operate in other countries, such as the 11 that the brand has opened in the Philippines with a local distributor, in addition to those in markets like Colombia, Ecuador, the Dominican Republic, Saudi Arabia, South Africa, and Indonesia, according to Jordi Pons, the company’s general director.
Looking ahead, the company will begin operations in Portugal and add new stores in the United Arab Emirates and Colombia. The company aims to increase its revenue by 7% to 9% this year compared to 2023.