Sustainability in focus for DR. MARTENS
The repair service is the new proposal from the footwear brand DR. MARTENS, in an attempt to generate more business, promote a longer lifespan for its products, and add sustainable aspects.
The initiative, which is currently in its testing phase among the brand's employees, is expected to be initially launched in Great Britain and then expand to the entire continental Europe, as stated by Kenny Wilson, the CEO of the footwear manufacturer, in an interview.
The executive pointed out that the repair service would be beneficial for the company, even if it means that customers stop buying new products and choose this new option, thereby achieving greater customer loyalty.