HUNTER: New alliance for the Asian market
BAOZUN, a highly recognized company in the e-commerce and digital experiences sector, has acquired 51% of the intellectual property of the renowned boot brand HUNTER.
The partnership between Authentic Brands Group (ABG) and Baozun, under the subsidiary ABG Hunter LLC, will focus on HUNTER's business in Southeast Asia and Greater China. Additionally, the company will have exclusive licensing rights in China for the design, production, marketing, and distribution of the brand, as reported by ABG.
By partnering with Baozun, a leader in digital and e-commerce experiences in China and Southeast Asia, we are able to combine our expertise in brand management with their deep understanding of the local market nuances and cultural trends”, stated Jamie Salter, the President, Founder, and CEO of ABG.