Will Artificial Intelligence anticipate fashion Trends?
The purpose of the initiative is to obtain insights about the evolution of fashion trends through the use of new tools, such as Artificial Intelligence, which operates through the combination of algorithms, yielding nearly human-like results.
The conclusions are of significant value to designers and manufacturers in their task of creating new models and collections, while for retailers, it becomes a valuable reference for safer and more rational purchases.
The collaborative work established the fashion guidelines for the upcoming summer season, as outlined in the following summary.
Under four main concepts, the basic aesthetic rules for new products are detailed:
•ANCESTRAL REFUGE
•VIRTUAL EDEN
•ELEGANT SUBVERSION
•BIOHACKER
•The consumer's desire and their strongest spiritual connections are thoroughly explored.
•Emphasis on antiquity, drawing inspiration from ancestral cults and Greek mythology.
•Emergence of an aesthetic combining ethereal purity, natural warmth, and refined craftsmanship.
•Footwear highlights a raw and ancient appearance. Soft and luxurious features enhance the delicacy and fragility of the trend.
•Rustic elements blend with sophistication, translated through the use of interweaves, straw, macramé, suede, nets, and ornaments.
•Real and digital worlds increasingly intertwine. In the phygital era, creativity breaks boundaries towards a completely new aesthetic language.
•The world dreams of unknown species, marvelous plants and objects in augmented and experimental designs.
•Through a cotton and sugar filter, this dreamlike landscape covers the hardships of our overwhelming reality, providing hope and enthusiasm for future generations.
•Colors enhanced by saturation form a typically digital palette.
•New organic shapes and highly sensorial textures enrich new products with ideas of transformation, reflections, and 3D printing.
•Foamy, glossy, and gelatinous textures for new products projected through virtual reality filters.
•Desire to explore the strange and unsettling for a unique beauty.
•Instead of idealizing the positive side of life, it delves into the world of villains, anti-heroes, and outcasts. Ironically, perfect attributes are combined with imperfect ones.
•Subversive style imposes a polarizing aesthetic game, highlighted in a new eccentric minimalism with sharper and contrasting contours that achieve elegant and rebellious impacts.
•Materials display a play of darkness and shine, with strong optical contrasts, like chessboards or gradients. Details include tacks, metallic buckles, and ironic heels for a stylized extravagance.
•Proactivity in the face of climate change and the increasing lack of resources in the world. In response to extreme climates, ecology is proposed to preserve the beauty and refuges of the planet.
•In regenerative activities, survival and sustainability interests unite to create a futuristic greenhouse. Flora, fauna, and technology create a hybrid aesthetic that permeates footwear.
•The palette combines natural greens with enhanced mint and lime tones.
•Designs incorporate recycling in elegant structures and surprising materials.
•Details of greater enclosure, appliqués and protectors, non-slip and utilitarian soles, serve as fashion complements in refined interpretations.
