Neither left nor right. The single shoe for both feet
Introducing FORONE, a shoe resulting from the collaboration between the Spanish brand CAMPER and its Italian counterpart SUNNEI.
The main feature is its unique sole that can be worn on either foot. The left and right shoe distinction is over: now, a single sole and last design adapts to both feet.
The new product has been hailed as revolutionary and unique for reinventing the way we think about footwear. It is 100% symmetrical, with no distinction between left and right, and can be worn on either foot.
Being a unique shoe with no left or right, it can be purchased individually and is available in five different colors for users to customize their pairs, either uniformly or by mixing colors on each foot. The laces are interchangeable, and like the uppers, they come in red, beige, green, blue, and mustard. This interactive aspect engages the customer in the buying process and breaks traditional norms.
Disruptive, provocative, innovative, and interactive: these attributes define both CAMPER and SUNNEI and form the foundation of this collaboration, which will unfold in two stages as a long-term project. The first stage introduced FORONE in June 2024, followed by a second style in 2025.
The unisex model is a typical lace-up sneaker made through a vulcanization process for the sole. The cupsole is made of rubber and is sewn. The upper is made of 100% recycled breathable cotton, while the interior features a viscoelastic memory foam insole that precisely copies the anatomy of the sole of the foot, making it totally ergonomic.
The slogan "Due piedi in una Scarpa," or "Two feet in one shoe," is an Italian proverb that inspired the concept of the promotional campaign.
