The Midas King Messi boosts Inter Miami and Adidas business
With the arrival of the greatest football idol in the world to the United States, joining the ranks of Inter Miami, a cascade of new businesses related to sports and the Argentine star has been unleashed.
On this occasion, the partnership between Inter Miami and ADIDAS has launched the coolest and most exclusive official sneakers for Messi's followers and sports fashion. It is the new "2Getherness" model, based on a classic from the brand, which changes its look with the incorporation of the club's emblematic pink color, accompanied by black stripes and details.
The uppers in synthetics and textiles with elasticized laces allow for a proper adaptation to the foot, while the boost and Lightstrike midsole, and rubber provide special cushioning and energy return.
"We are very excited to bring our first pink shoe to life with our great partner ADIDAS. Just like with our jerseys, there are a series of details incorporated into the footwear that make it unique, and we hope our fans like it as much as we do," said Mike Ridley, senior vice president of brand and marketing at Inter Miami.
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