Through a mutual collaboration agreement, the Italian luxury brand PRADA, with the emblematic German brand of sports footwear ADIDAS, decided to make available to their most consistent consumers, an exclusive pack of products that combines the recognition of both in the fashion market.
These are the classic lace-up sneakers from the “Originals” line, with their three side straps and their well-known frontal shell-toe, on the traditional rubber sole.
The initiative is a tribute to the Superstar sneaker that was born in 1969 and that continues to be an icon within the “Originals”.
They come in three versions: all black, white and chrome silver with white.
The pack includes an exclusive bowling bag, which in its design reinterprets and fuses a previous PRADA model and the ADIDAS sports bag.
The products are made in selected top grain leathers with original texture, and manufactured with the quality and handcrafted making of PRADA in its establishments in the Le Marche area in Italy, a recognized manufacturing hub.
The logos of both brands are strategically printed on all pieces.
The first sales were made in exclusive stores and through the official sites of the two brands, which saw their stocks quickly run out. Faced with success, new replacements are awaited.
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