COUROMODA: in 3 days of the fair 12% more visitors than in 2019

Between January 13, 14 and 15, 2020, a new edition of the Brazilian fair COUROMODA was held, at the Expo Center Norte fairground in the city of São Paulo, Brazil. Trends for the Fall/Winter season were presented through approximately 2,000 collections, accompanied by articles corresponding to High Summer. In this sense, the exhibition offer included footwear in all its lines, accessories, bags and clothing.

Among the novelties, the change in the number of days in which the event took place was highlighted. From 4 days passed to 3 days, which favored greater commercial interaction. This was reflected in sales and concurrence, according to Jeferson Santos -managing Director of COUROMODA-.

Thus, business and fashion had a common point in the exhibition, with the corresponding panorama of crowded stands, potential new contacts, complete aisles and order fulfillment.

Regarding visitors, and according to the positive results of the fair, they made a difference from the first day, in which the volume of the concurrence increased by 25% compared to last year. In addition to this, the final balance showed a 12% higher number of visitors than in the 2019 version, as expressed by its organizers.

Positive prospects

The good atmosphere lived in the three days of the event is also part of the panorama that the Brazilian footwear industry is going through. This was confirmed by various leaders present at the inaugural act of COUROMODA.

In this sense, the industry registered a 2% increase in 2019, according to data provided by Caetano Bianco Neto -president of the Deliberative Council of ABICALÇADOS-; while Airton Manoel Dias -Director of the COUROMODA Forum and the Couromoda Retail Committee- explained that, by 2020, the activity of the footwear sector could reach a 7% increase in its turnover, based on the forecasts of the country's economy in general.

Another positive news for the sector was the reduction of the ICMS tax -Circulation of Merchandise and Services- from 12 to 4% that will take effect from April 2020, and that will give greater competitiveness to the products. The measure, for now, was implemented by the governors of the states of São Paulo and Rio Grande do Sul.

​Next edition

In 2021, COUROMODA will be held at the Expo Center Norte exhibition center of São Paulo, between Monday 11, Tuesday 12 and Wednesday 13, January.

The chosen date tries not to coincide with other international fairs, such as Expo Riva Schuh in Italy and NRF Retail’s Big Show in New York, to concentrate more interest in COUROMODA.

The fair organization has drawn up an ambitious plan for its January 2021 edition, where it estimates to increase sales 5%, based on an intensive national and international outreach campaign. In particular for a greater attraction of buyers from Latin America and Europe in general.

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COUROMODA is rescheduled for March 2021