The Chamber of the Footwear Industry (CIC) presented, last July, EFICA 103 ONLINE, a platform where Argentine Footwear, Clothing and Leather Goods exhibitors exhibit the proposals for the 2020-2021 Spring/Summer season. The Argentine Chamber of Babies and Children (CAIBYN), suppliers, retail stores and various services are also part of the virtual fair.
The platform is active 24 hours and throughout the year, made up of virtual stands of each participating company. They have descriptions and images of the products, institutional information of the exhibitor, as well as different ways of contact such as social networks, e-mail and links that redirect to the websites of the companies.
Parallel to the exhibition of products, visitors can access a list of shops, which enables searches by product, specialty and location; added to a blog, in which launches, novelties and news of the industry are shared. Both proposals are freely accessible, without the need for prior registration.
Towards the end of October, EFICA 103 ONLINE was made up of 187 stands of FOOTWEAR, 39 of services, 27 of suppliers, 26 of LEATHER GOODS, 8 of CLOTHING and 236 registered retail stores.
On the part of the visitors, 353,001 pages browsed by 40,645 new users were counted.
The organizers of the event plan a relaunch of the platform, next November. In this sense, the tool would have a Marketplace, virtual fashion shows and presentation of collections, as an addition to the existing offer so far.
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