Italian technology suppliers take their proposal to international trade shows
ASSOMAC, the National Association of Italian Manufacturers of Footwear, Leathergoods and Tanning Technologies, has developed an extensive schedule of participation in several international trade shows from January to September 2024.
Starting from January 26th, ASSOMAC will be present at the following international trade shows: Pakistan Mega Leather Show from January 26th to 28th in Lahore, Pakistan; Lineapelle New York, from January 31st to February 1st in New York, USA; India International Leather Fair, from February 1st to 3d in Chennai, India; Lineapelle Milano, from February 20th to 22nd in Milan, Italy; APLF Leather, from March 19th to 21st in Hong Kong, China; Shoes and Leather Vietnam, from July 10th to 12th in Ho Chi Minh, Vietnam; and All China Leather Exhibition in Shanghai, China.
For ASSOMAC, the trade show season will conclude with the organization of the special 50th anniversary edition of its own event SIMAC TANNING TECH to be held from September 17th to 19th, 2024, in Milan, Italy.
ASSOMAC will participate in these trade shows with a series of initiatives, including: their own booths, where member companies can showcase their innovative technologies and solutions; events and workshops, to promote research and technological development in the sector; and B2B meetings, to foster business relationships between Italian companies and international buyers.
In particular, the entity will focus on virtual reality (VR) with the participation of viewers. For the first time, during the last SIMAC TANNING TECH exhibition, ASSOMAC in collaboration with PIN (Polo Universitario Città di Prato), presented a production plant with machinery for tanning, leather goods, and footwear, which could be visited thanks to 3D viewers. Virtual reality provided an immersive learning experience, allowing users to explore, investigate, and learn through a personal approach with a high degree of reality. This meant that users could interact directly and voluntarily with the basic products and production technologies of the industry, enhancing understanding of the operations involved in transformation processes.
For the India International Leather Fair, APLF Leather and Shoes and Leather Vietnam, ASSOMAC will organize promotional activities with the support of the ICE Agency.
This intense exhibition activity is part of ASSOMAC's internationalization strategy, whose goal is to promote Italian technologies worldwide and strengthen the competitiveness of member companies.
"Participation in these trade shows is an important opportunity for our companies to meet with international buyers and present their innovative solutions," said Agostino Apolito, general manager of the association. "We are convinced that technology is a key factor for the competitiveness of our industry, and we are committed to supporting our companies in their innovation journey."
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