INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
NEWS | REPORTS | Spain
Spain | 09/08/2024

Spanish footwear seeks greater internationalization


Government institutions support local industry's actions to conquer foreign markets.

Rosana Perán, president of the Federation of Spanish Footwear Industries (FICE) and the European Footwear Confederation (CEC), stated that there has been significant investment by the sector in digitalization, technology, and sustainability in recent years.

She also noted an increase in professionalism within companies and an improved ability to adapt to new consumer habits and sales methods.

In an interview with El Periódico de España, Perán detailed the ongoing efforts to attract talent to the industry through various projects. Another focus is internationalization: strengthening presence in France and Italy, achieving sales in the United States, and exploring new markets, including Asia, Australia, and Japan.

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