The French also opted for the digital fair in February 2021
While awaiting the return of live events for the second semester of 2021, PREMIÈRE VISION will carry out a digital program for its next February edition. The fair will take place from February 15th to 19th, 2021, with the participation of the most prominent international suppliers of materials, hides and skins, synthetics and textiles, components and accessories for the fashion and manufactures industry.
The initiative reflects the marked acceleration in the digitization of the fair group with new services for exhibitors and visitors. Its new website will also go online, which will be implemented in several stages over the next year, bringing together all the fairs and its Marketplace.
Over the past few months, PREMIÈRE VISION has been dedicated to supporting the international fashion industry in the tough challenges posed by the Covid-19 health crisis, introducing new and innovative e-commerce features on its Marketplace and accelerating the development of the digital system.
Since September 2020, PREMIÈRE VISION has helped maintain the commercial activity of the industry and motivate its community by successfully organizing 2 digital events and 2 live events -three in France and one in China-, which has allowed fashion brands, manufacturers and suppliers continue to work and conduct business.
According to Gilles Lasbordes, general manager of PREMIÈRE VISION, “while a recovery seems to be taking shape on the horizon, helped by the arrival of vaccines, gradually the post-health crisis period is being glimpsed, with some difficult economic consequences. However, new business opportunities have emerged for the fashion market today".
"The digital transformation of the industry is now entering a new phase thanks to the widespread adoption of new virtual technologies and the implementation of new services. This has made it easier for brands to maintain and personalize relationships with their customers and help in purchasing processes”.
While in September 2020 the digital event of the fair was divided between the PREMIÈRE VISION website (fashion content, news, catalog, etc.) and the Marketplace (offer, product content), as of February 2021 both events will be unified in a single platform: www.premierevision.com
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