SAPICA Hybrid: the largest footwear offer in Mexico
"We are the heart of an industry that beats and stands firm in adversity, an industry that renews itself to meet the challenges of a new reality". This is how the largest Mexican footwear and leather goods fair is presented, which again takes place in a hybrid format - live event and digital.
The event will be held between Tuesday 9, Wednesday 10 and Thursday 11 March 2021, in person at the Poliforum León de Guanajuato fairgrounds. This time, the organizers of the fair include the implementation of a protocol of health, safety and prevention, coupled with the support of state and municipal authorities. All participants must comply with all established security measures, in order to comply with the corresponding health requirements.
Featured factories and brands of footwear and leather goods around the country exhibit their products, which also has arranged a special space in which they can meet consumer trends, fashion, colors and materials.
For its part, "The Fashion and Footwear Industry towards Omnichannelity" will be the concept on which the Knowledge Pavilion focuses, with topics such as business models, marketing, strategies, online sales, digital tools and success stories. In addition, software providers, marketplaces, branding and social media agencies, among others, are part of the E-commerce Pavilion.
SAPICA also offers the international business center to contact the appropriate companies, hand in hand with the corresponding advice; as well as an App to create an agenda, access exhibitors and generate business appointments.
This edition of SAPICA has encouraged exhibitors and buyers to start a new period of business activity aimed at recovering, despite current market conditions imposed by the pandemic. While the consumption and production of footwear have been affected by the health crisis in industry compliance with protocols, activity was gradually re-established.
By traders, the need to standardize and update stocks, and SAPICA is the opportunity to stock shoes.
In this regard, the forecasts are receiving representatives of major commercial and retail outlets nationwide chains, accompanied by a number of foreign buyers interested in Mexican products.
The previous version of hybrid SAPICA that was held in October last year, was considered successful by the organizers of the event, why the digital platform that complements the live event reissues.
It easily accessible and effective navigability, enables buyers to know the product offering, as well as contact data exhibitors.
During the October event, virtually they involved more than 260 companies from the sectors of footwear and leather goods, which were visited by an amount greater than 1,100 unique buyers.
The fair was able to overcome the 10 thousand business meetings, while the Pavilion of Knowledge accessed more than 1,800 stakeholders, both onsite and virtual level. In this activity, carried out by local and international speakers, developed topics related to consumer trends, Transformation Digital, New Consumer and megatrends, of importance to the industry footwear and fashion, many of which are repeated in this edition.
Again, Mexico is Moda presents a digital gateway via streaming, with creativity, talent and innovation of the participating designers.
