The marketing of ADIDAS footwear in 23 European countries added a new modality that allows customers to purchase a single unit —one shoe— when they do not require the complete pair. In these cases, the price was set at 50% of the usual value of the pair.The scheme was developed with the participation ...

The German brand incorporated a new shareholder after the entry ...

German footwear exports (mostly not domestically produced) reached a total value of € 5.2 billion in the first half of 2024, representing a 1.96% increase compared to the same period in the previous year.Within Europe, the main export markets for German footwear are France and Poland, according to data ...

A new automated distribution center has been launched through ...

The exports of footwear from Germany reached € 9.6 billion in ...

For this year, the German footwear industry expects a reactivation in activity, following a lower risk of inflation and a decrease in pandemic-related restrictions.In the global context, the sector anticipates a reduction in tariffs and more exercise of free trade, with treaties with Vietnam and India ...

The volume of footwear entered into Germany in 2020 was 636 ...